Privacy Policy
Last updated: September 2026
This policy explains what information PIP-Connecta collects when a business uses it to manage WhatsApp conversations, and how that information is handled. PIP-Connecta is built and operated by Pixela (Pty) Ltd, Gaborone, Botswana.
What we collect
When a business connects its WhatsApp number to PIP-Connecta, we store:
- Messages sent and received through the connected WhatsApp number
- Customer names, phone numbers, and any tags a business applies to them
- Ad click information Meta provides when a customer arrives via a Facebook or Instagram ad, so a business can see which ad brought them in
- Basic account information for each staff member with a login — name and email
How it's used
This information is used only to provide the service itself: displaying conversations in a shared inbox, saving customer records, tracking a sales pipeline, and showing which ads are working. We do not sell this data, and we do not use it to advertise to customers on a business's behalf.
Who can see it
Each business using PIP-Connecta has its own separate, private database. Staff members of that business can see their own business's data through their login. Pixela staff can access data only as needed to provide support or fix a technical issue.
WhatsApp and Meta
PIP-Connecta connects to WhatsApp through Meta's official WhatsApp Business Platform (Cloud API). Message content passes through Meta's infrastructure as part of normal WhatsApp delivery, governed by Meta's own policies, in addition to this one.
Data retention
We keep conversation and customer data for as long as a business has an active account with PIP-Connecta. A business can request deletion of its data by contacting us at the email below.
Security
Passwords are stored encrypted, not in plain text. Access tokens used to connect to WhatsApp are encrypted at rest. Each business's data is isolated in its own database, separate from every other business using PIP-Connecta.
Contact
Questions about this policy, or requests to access or delete your data, can be sent to hp@pixela.co.bw.